My Niece Has Just Died

Marketing Manager effective

by CaosManagement n.45

The role of marketing: maximize the value of tangible and intangible products / services company, constantly improving the perceived value (and not be the best 'enough, and' too important to be seen and perceived as being the best).

E 'is therefore very important to know the criteria by which to measure the potential customer the value of our products / services.

In a market in constant evolution and change this and 'very difficult if you do not have a global view of everything happening around us: the market, competitors, customers and trends.

Change is powered by the exchange of information (a butterfly flapping its wings in the Amazon can cause a storm in Europe) is always faster and always will be amplified and more.

1. Activity and reactivity
"If we had waited to know what the market wanted we would never have had the wheel, the lever, let alone a car, plane or television" (a quote from Leo Burnett, the famous advertising) . Is therefore not enough to react to market demands, it is not necessary to be innovative and to prevent requests. The principles responsive expressed in all the sacred texts of marketing, were probably valid in the 50 and 60, in a market that continues to change rapidly are no longer sufficient. This does not mean we should not worry at all that the client and its demands, on the contrary we should surprise him by preventing his demands.

2. Speed \u200b\u200b
act fast: this is a key element for effective marketing. Market research developed and refined will no longer be valid when it is finished: the market will be changed in the meantime.

3. Knowledge
To be active and must be fast to build on the knowledge and experience, and these are assets that are acquired over time, with continuous work and refinement of market sensitivity: no filing system can replace what is in the head and stomach of an experienced marketing manager.
If it is true that in all this is changing fast around us, it is necessary to understand, to know how these changes are happening, so you need to know the story.

4. Offer the customer a better deal
A purchase decision is always based on a few dimensions of value, four or five. To gain superiority in the market should therefore focus on these indices of value.