The political parties at election time, they try to apply the tools available to businesses to achieve their goals. Generally they do, such as businesses, relying on an obsolete instrument: the MBO, Management By Objective, management by objectives. There arises then the goal of achieving a certain outcome of the election (the percentage of voters in favor) as they do business for profit (the percentage of net sales) then going to elections took place to check if the desired result has been obtained . The companies control the outcome at year end, indeed, I am aware with certainty in March or April the following year. For both organizations (political parties and businesses) it is too late, and it is almost impossible to understand why the desired result has been obtained, and anyway there's nothing to be done for the parties will need to wait several years for next election, to repeat the same mistakes (applying MBO), for companies to cut costs (reducing staff, cutting research, development, promotion and training) and then cut their legs for the future.
would be desirable for the parties, such as business, the final application-art tools such as MBP (Management by Process) or even rather, the Balanced Scorecard. The MBP would control the process to be implemented to achieve the correct potendoli (process and goal) before the election date (or the end of the fiscal year, for companies).
The application then the Balanced Scorecard, for parties, can be illustrated as follows (excerpt from an article in Chaos Management N ° 17 of 2004, the Archives).
Hold fist in the strategy means looking forward
Nobody walks looking back, and if anyone ever did, with everyone looking for hidden camera, thinking it was a joke. Yet, the vast majority of the management bodies still decide only on the basis of what has already happened.
What seems absurd and unnatural in the most simple everyday situations for some reason has long been accepted as a sacred rule in times of maximum liability. Only in the '70s science has noticed the situation and started to produce tools that enable it to decide, looking forward, not just peering nervously into the rearview mirror. Just then the system was born BSC (Balanced Scorecard). The BSC
revises data in four general directions
1. Finance
2. Market
3. internal processes
4. Personal
course, this classification gives rise to indicators altamente specializzati, dipendentemente dal tipo di attività dell'organizzazione.
Sistema BSC e campagne elettorali
In caso di utilizzo del sistema BSC fin dalle primissime fasi della campagna, quanto detto significa utilizzare prospettive (punti di vista) adeguati per ottenere indicatori altamente specializzati quali :
1. Prospettiva Budget : Obiettivo è tenere sotto controllo i preventivi d'investimento per la campagna elettorale.Somma dei vari budget regionali.Si può ipotizzare un allarme al superamento del 10% del target.I target sono fissati per ciascun seggio in ciascuna regione.
2. Prospettiva Sondaggi Elettorali : Risultati dei elettorali.Si surveys can be expected to conduct the surveys each week for a seat.
3. Final Results Perspective: Perspective as to come into operation when the final results will be available. Will be updated continuously through a database link with which the information will come from polling via SMS.
4. Perspective Propaganda Activities: We will monitor all activities of the campaign (rallies, meetings, posters, videos and radio spots, etc.). This suggests a plan of the total amount of activity per seat, per week. E 'can also be divided by type of monitoring activities and seat for a week.
5. Activists Perspective: To monitor the competence, knowledge, motivation and productivity of the personnel involved in election campaign activities. You may assume a pyramidal structure: a central coordinator until a coordinator for the bench. The measure is an overall index (10 denotes the maximum efficiency and effectiveness).
The system must be used to monitor periodically (every week) under the various perspectives. This will allow you to see where the holes are and to take appropriate Decicions. If you, yourself for example, it turns out that in the second week of the election campaign polls do not give us what we had expected, you just go see if we are on our program of activities, and / or if our activists are working well, and you can get to the bottom (in the drill) and go to check and correct the situation appropriately in the particular seat .... ...
The indicators are able to specify the situation up to the level of the single seat. precise boundaries can be specified with a value above or below which is not permissible to go, and an automatic alarm system that informs the Board of Management of all the deviations from the termination of the strategic plan, including also the non-submission date information on time. They are also able to assess the level of active participation in the process of preparing and carrying out the strategy by individual elements of the organization.
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